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1. Added value is key to understanding how sales promotions should work. Illustrate the role of creativity in providing added value with examples from industrial and consumer promotion campaigns.
2. Discuss the objectives behind the use of sales promotions. Find examples of the objective of trial to illustrate.
The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. If you worked in the marketing department of BP or Toyota, explain your department's responsibility related to these issues
What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?
Explain How to Develop a Case Study and students are given the opportunity to develop a case study that is analytical in nature involving a diagnostic reading of an organization that relates to theory and practice
How successful were you in getting buy-in? If it went well, then why do you think that was? What did you do to make it successful? If it did not go well, then why do you think that was?
Explain E-Business- key informaiton and discuss how e-business may be used to effectively and efficiently market Toyota/Japan selected product in selected country
What actions regarding Corporate Social Responsibility (CSR) could Barclays have engaged in after the scandal broke to set things right and ensure that such an event would not happen again?
Why did contract law develop for hundreds of years and function well without a Uniform Commercial Code? Why did any need for standardized laws from one jurisdiction to another not get addressed until the beginning of the twentieth century?
The manufacturer of the line of Grote industrial meat slicers wants to identify all of the supermarkets, delis, and restaurants that are potential customers for its products in each of its market areas. Then it wants to estimate which model each will..
Determine the regression line and what do the coefficients tell you about the relationship between the two variables?
Assume the role of the marketing research manager of an international airline and answer the following questions.
What questions arise based on the viewpoints you read? How do these articles support, or refute (or something in between) the ideal of Globalization, the growth and role of international institutions?
create a new product or service for an existing organization. this product or service will be the basis for your
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