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Discuss the nature of reference group influence

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Reference no: EM131256196

Discuss: Apply the concepts of informational, utilitarian, and value-expressive influences of reference group to the following settings:

Social networking
College choice
Deciding who to date
Buying a product/service

Discuss the nature of reference group influence in each of the above 4 settings and argue how the concept of social power affects the above influence.

Reference no: EM131256196

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The purpose of this group assessment is to develop students' skills in applying relevant marketing analysis tools.

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