Discuss the nature of competitive positioning

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Reference no: EM131994591

Assignment -

Read chapter 4 and 5 and then based on the understanding of the reading write a paragraph that explains each learning objective listed at the beginning of chapter.

Textbook - Essentials of Strategic Management, Second Edition by CHARLES W. L. HILL and GARETH R. JONES.

Chapter 4 - Building Competitive Advantage

Learning Objectives -

1. Discuss the source of competitive advantage.

2. Identify and explore the roles of efficiency, quality, innovation, and customer responsiveness in building and maintaining a competitive advantage.

3. Discuss the concept of the value chain.

4. Explore how functional level strategies can be used to build superior efficiency, quality, innovation, and customer responsiveness.

5. Explain the nature of distinctive competences.

Chapter 5 - Business-Level Strategy and Competitive Positioning

Learning Objectives -

1. Discuss the nature of competitive positioning in reference to the three main factors that underlie the choice of a successful business-level strategy.

2. Differentiate between the principal kinds of generic business-level strategies and appreciate their advantages and disadvantages.

3. Appreciate the competitive positioning issues involved in fragmented and growing, mature, and declining industry environments.

Reference no: EM131994591

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