Discuss the nature of algorithmic bias

Assignment Help Marketing Management

Reference no: EM132865692

Question-1: How can Gap Inc. capture value by practising various marketing analytics we learned in this subject? Assess the common pitfalls of such analytics applications in marketing?

Question-2: Discuss the nature of algorithmic bias with examples in fashion retailing? What are the causes of such biases? How to address these biases?

Question-3: Predictive analytics relies on the assumption that consumer preferences rationally guide purchase behaviour and are stable across time. Examine the factors that influence the stability of consumer preferences in fashion products?

Article 1 Algorithmic Bias in Marketing

Article 2 Predicting Consumer Tastes with Big Data at Gap

Attachment:- MKT_3BD.rar

Reference no: EM132865692

Questions Cloud

Prepare the journal entry to record the repair of products : Assume that during 2016, products under warranty must be repaired using repair parts from inventory costing $4,950. Prepare the journal entry

Assess shelly and alan current financial situation : Shelly and Alan are both 38 years old. They are non-smokers and have 2 young children, Brandon (8) and Ally (6). They have recently switched financial instituti

What do think is the defining feature of a good life : Aristotle believed that the virtues, What do you think is the defining feature of a good life? Why? What virtues would you set up as encouraging this?

Case refers to the earned value : This case refers to the earned value (EV) of the owner, Will Fence's Tree Trimming business. Will briefly describes his techniques for EV.

Discuss the nature of algorithmic bias : How can Gap Inc. capture value by practising various marketing analytics we learned in this subject? Assess the common pitfalls of such analytics applications

Factors that led filipino to become an americanization : What are the factors that led Filipino to become an Americanization?

What percentage of sales does Clearview Company estimate : Clearview estimates that warranty costs of $12,600 will be incurred during 2016. What percentage of sales Clearview Company estimate will be returned for repair

Creating implementation plan for your innovation : How did the team's dynamics contribute to both the success and the challenges of creating an implementation plan for your innovation?

What is the situation that has brought about change : -What type of change is it? (Fast or slow, large or small, internal or external, policy, process, system, or cultural change)

User Account

All Pages