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Discuss the nature and value of attitudinal change

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Reference no: EM132725782

Critically discuss how an understanding of perceptual processes may inform more effective marketing.

  1. Critically discuss the nature and value of attitudinal change within marketing.
  2. 'We are what we consumer'. Critically discuss this statement with references to theories of the self.

Please give detailed answers with academic referencing for each answer under the question itself.

Reference no: EM132725782

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