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Short Answer: Please indicate your answer to the following eight questions. 1. Discuss the micro-macro dilemma and the importance of social responsibility as they relate to marketing 2. Discuss the four basic types of marketing opportunities (chapter two) a firm might pursue and illustrate your response with an example of your choosing. 3. List and discuss the four components of the marketing mix as they would relate to a specific target market of your choosing 4. Discuss three dimensions for segmenting markets and illustrate your response with an example. 5. Describe the scientific method as it relates to marketing research 6. Briefly discuss the four types of product classes and their importance to an understanding of marketing. 7. Describe how you might use the new product development process if you were thinking about offering some kind of summer service to residents in a beach resort town 8. Your best friend owns a small children's consignment store (clothing store where the store will sell your "used clothing" and will share the proceeds with you) located in the downtown area of a community of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal Mart store (Increased competition). She recently discovered you were taking an online marketing class and has asked you for your advice for ideas that will increase her sales. Use the concepts you learned in chapters 1-9 and illustrate their application in your response to your friend.
communication explained in this answeryour company is planning to open new offices in cities in three different
case, like all cases in this course, is used to analyze issues of leadership rather than to solve a problem and SWOT analysis is not useful here.
Suppose that you feel that your email content was always leaked some confidential information in your email was known to many others.
customer satisfaction - qualitative vs. quantitativecustomer satisfaction is extremely important for the long-term goal
Which strategic sourcing initiative is the most impactful? Explain your position.
Eventually demand will level out and the industry will start to mature; how would the maturation of the industry worldwide impact your business strategy
You have been asked to study the issues involved in getting your company totally in compliance with international rules and regulations governing overseas trade. Why is compliance with international trade laws important?
They have asked you to explain and explain the marketing strategy process to develop and market (launch) a new product or service globally. Develop an outline or script on explain how you would advise your client responsible for the successful lau..
what are some causes of change in supply and demand?what are some causes of change in supply and demand for the market
Compare and contrast the leadership styles and traits of these two leaders.
Contrast the two company analyses to each other and offer your perspective (value judgment) of the effectiveness of the changes made to date in each case.
Do managers like Janis Blancero face a more complicated decision when evaluating the personal requests of employees versus evaluating employees' individual work performance? Explain.
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