Discuss the message transmission issues website marketers

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Reference no: EM133296564

Assignment:

A. 1. Identify and describe the major selling idea(s) behind each of the above advertising campaigns.

2. Did the volume and variety of information, graphics, activities, and other features on these sites obscure any of these the major selling ideas? That is, did clutter get in the way of transmitting the big idea?

3. If so, discuss the message transmission issues that Website marketers must be aware of when applying creative strategy to the online environment.

B. Next, compare and contrast other selling ideas you identified. Be sure to note any overlaps of key selling messages. Be sure to explore the entire site not just the home page.

Reference:

Taco Bell

Subway

Kentucky Fried Chicken

McDonald's

Reference no: EM133296564

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