Reference no: EM132780296

Case - McDonald's and Obesity

Topic 1: Describe the "McDonald''s experience" as envisaged by the company at the time the video case about McDonald's expansion to India was developed. How did the company perceive their product/service offering?

Topic 2: Describe the strategy that McDonald''s used to obtain/assure their supply of (quality specifications and quantity) raw materials in India to produce their menu offerings.

Topic 3: Describe McDonald''s philosophy for business expansion as explained in the first (India) video case.

Question 1. How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald's elimi- nate Ronald McDonald in its ads?

Question 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5 percent tax on their ad budgets. Propose a strategy for McDonald's to pay the tax or add health messages, and defend your recommendation.

Question 3. If there is no evidence that obesity rates fall in those coun- tries that ban food advertising to children, why bother?

Question 4. The broad issue facing McDonald's U.K. is the current at- titude toward rising obesity. The company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald's and critique its various approaches to solve the problems.

Question 5. Based on your response to Question 4, recommend both a short-range and long-range plan for McDonald's to implement.

Attachment:- Case -McDonalds and Obseity.rar

Attachment:- McDonald experience.rar