Reference no: EM131990942

RESPOND DISCUSSION: Media Psychology

In the 21st century, media has proved to play a key role in our lives. It is one of the key influencers of our actions. For example, it determines our choice of clothes, food, friends, movies, and books and even our thoughts and feelings. The internet, television, magazines, radio, and newspapers are the most commonly used outlets of media. Media psychology is a branch of psychology that emphases on the relationship between human behavior and media. It is applicable to society as a whole as well as to individuals. The key role that media psychologists play involves examining the interaction between people and different types of information they access through technological media (Bjornsen, Poredoš, Puklek, Zupancic, &Kavcic, 2017).

Below are some considerations that need to be adhered to minimize rise of any an unethical issue in media psychology. The first consideration is professionalism. Most topics may involve a lot of emotions and may be informal. Objectivity of the area under concern in terms of researching is recommended other than giving personal views and reactions to emotions. The second consideration involves planning ahead. This helps the psychologist to inform clients whom they are using their past experiences. The third consideration involves clarifying the purpose of the program. The purpose may be clear to the psychologist but not the same to the audience. This calls for taking precaution. It can be done by having a disclaimer before and after giving out advice or information to the audience (Kiziltunali, 2016).

Yes, I am interested in this field. This is because; our society today is media-centric. Sometimes media people present to us violent events that affect us negatively. Media psychologists come into play in such situations and lessen the negative impact. The studies conducted by media psychologists also help in creating more positive media experience like pleasurable television shows. It can also be used by marketing and advertising companies to create a powerful advertisement that helps in improving their books. Due to its dynamism and the fact that it is changing every day, it makes it a good profession to venture in (Grace, Ross, & Shao, 2015).

References

Bjornsen, C. A., Poredoš, M., Puklek, L. M., Zupancic, M., &Kavcic, T. (2017). Positive and negative social media use and personality traits across cultures. (ECDP 2017.) , Str. 475.

Grace, D., Ross, M., & Shao, W. (2015). Examining the relationship between social media characteristics and psychological dispositions. European journal of marketing.

Kiziltunali, G. (2016). Simulated Identities: Social Media and the Reconciliation of the Real and Ideal. Media Psychology Review. [Online], Vol 10(1).