Discuss the meaning of brand promise

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Discuss the meaning of "brand promise" in attracting and retaining students in higher education. Define, within this discussion, the concepts of constituent needs, market segmentation, and brand attributes. Utilize the branding strategy of any current institution of higher education as an example in your discussion and definitions. Be sure you explain the importance of brand promise to the overall enrollment strategy of an institution.

Reference no: EM133052297

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