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Question: Marketing Strategy Planning
With the high rate of immigration along with higher birth rates, the Hispanic population in the USA is growing more than ten times faster than the general population and will comprise 30 percent of the US population by 2050 (Ueltschy, 2011).
Assume that you are a marketing manager for a youth clothing manufacturer who has just read about the megatrend of the rising Hispanic influence as consumers in the United States. Explain this megatrend and indicate why it might be important to your company's marketing campaign.
Watch the video below:
Ueltschy, L.C. ( 2011 ), Targeting the growing Hispanic market: ethnicity and media preferences, Marketing Management Journal, Vol. 21 No. 2, pp. 10 - 21
The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response. Your main post must be two to three substantive paragraphs 150-200 total words and include at least two APA-formatted citations/references.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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