Discuss the marketing research process

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Reference no: EM133568497

Assignment:

This week we are going to pay attention to market research and information systems for decision makers. We discuss the marketing research process used to develop information useful for decision making. Marketing and information systems are also briefly discussed. The week is intended to provide a detailed introduction to many of the important marketing topics, but it does not provide a comprehensive explanation of the plethora of marketing research topics.

Reference no: EM133568497

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