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Discuss the marketing of salt

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Mass-Marketed Products

If you have a market that is large and homogenous, then you can be a mass marketer and there will be no need to segment the market. One example discussed in our learning material for this week is salt.

Question 1: Let's discuss the marketing of salt. Salt was long marketed as one product for anyone who wants it for the need to season food, which is a universal need. Is this still true? Do you consider salt to be a mass market product? Why or why not?

Question 2: Can you think of another mass-marketed product? What is it and why do you think it is mass marketed?

Reference no: EM132628257

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