Discuss the marketing mix strategies

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Danny has recently inherited his family restaurant business. The business has been struggling to stand among its competitors. It is an old restaurant that serve hearty meals to its neighborhood. The quality of food served is consistent, but the volume of daily transactions does not grow. Danny is determined to revive his family business. However, he needs some inputs on his marketing strategies.

(a) Discuss the FOUR (4) marketing mix strategies to guide Danny on his plan. Provide examples that is best suited to the restaurant context for each marketing mix element.

(b) Explain to Danny how he can use any THREE (3) target marketing strategies to serve his targeted customers better

Reference no: EM133086500

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