Discuss the marketing mix elements

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Reference no: EM132263247

Customer Service

Part One: Select any three companies that you might do business with in person (physical retail store). Pick up the phone and call all three businesses and ask two specific questions regarding products that they carry and the price, etc. Then, You can ask any questions specific to store hours, promotional strategies, etc. Write down the specific questions that you asked and the answers you are given. Then give an overall review of how you believe you were treated. Did you get the answers to your questions right away, were you transferred to another person before finding the answers, was the phone conversation friendly, how long did it take to get the information you were asking for, how did you feel while you were on the phone with this company?

Part Two: Select any three companies that you might purchase from online. Visit all three businesses online website. Look specifically for two product items and the price, delivery costs, length of time to deliver, etc. Write down specifically what you were trying to find, discuss how easy it is to find the product and the information you were asked to find. Discuss the overall feelings you had, were you frustrated at any point in trying to locate your product or find information regarding price, delivery, etc. or was the process easy? Would you purchase from this website?

Part Three: Select one of the physical retail stores from above and one of the online stores from above and research the business model further. Then, answer the following questions in detail: (You will have two reviews)

- Discuss what you believe the company is doing right. Discuss the marketing mix elements that you believe make this business a success. Discuss overall satisfaction with products, pricing, etc.

- What customer service policies do they have in place that contribute to their overall success?

Focus on any technology or social media elements that the business uses to provide great customer service. Or, any in-store customer service policies that make this business successful.

All companies could improve in Customer Service areas. So, even successful companies have room for improvement!**

- Discuss in detail what you believe the business(es) could do to improve their customer service policies and overall business model. Ideas: changes in product mix, pricing strategies, promotional mix elements, customer service policy changes, etc. In essence, create a plan to improve the business. Remember, you will have one review/plan for a retail location and another review/plan for an online business.

~be creative and come up with ideas that could actually improve the business~

Reference no: EM132263247

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