Discuss the marketing goals for the company

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Reference no: EM133791336

Competency
Create marketing communication strategies to achieve organizational goals.

Student Success Criteria
View the grading rubric for this deliverable by selecting the "This item is graded with a rubric" link, which is located in the Details & Information pane.

Case Scenario
You and your partner have just started a new laundry pick-up company. You are the marketing person, and you need to explain the importance of having an Integrated Communications Strategy (IMC) to your partner. Your partner has no idea how to go about marketing a company or how to create a communication plan. You decided to create a presentation that will explain why you all should invest in an IMC strategy.

Instructions
Create a Microsoft PowerPoint presentation describing the importance of an IMC strategy.

Your PowerPoint slide presentation must encompass at least 8 slides using APA format (Title slide, Reference slide(s), citations) to discuss the following bullet points below. All slides must include speaker notes. Bullet format or short sentences should be used on slides, not paragraphs. The bulk of the information for each slide must be in the speaker notes. Make sure to submit your presentation in a PowerPoint file. If you submit a pdf file, the instructor cannot see the speaker notes.

Slide 1: Title Slide
Slide 2: Describe the importance of a marketing communication strategy for the laundry service company.
Slide 3: Discuss the marketing goals for the company.
Slide 4: Analyze how the marketing communication strategy connects to the marketing goal of the company.
Slide 5: Discuss how the marketing communications strategy be measured.
Slide 6: Include any additional information to support the IMC strategy to your partner.
Slide 7: Conclusion
Slide 8: References

Reference no: EM133791336

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