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Assignment:
With a real business, except the details I am providing are mostly thypothetical. Butter Chicken Roti, www.butterchickenroti.com has one of their early locations across the street from the main entrace the George Brown College Center for Business at 200 King Street East. The organization is now has approximately 20 locations.
In Class we discussed the concept of how important it is for Marketers to consider factors from the "The Marketing Environment" before launching new products and or services, or when even when updating the firm's existing products and or services. In the Post Covid era, the owners of the Butter Chicken Roti Franchise, have come to the conclusion they have a very recognizable Brand, but they need reposition their restuarant in consumers minds.
Please discuss two issues from the "The Marketing Environment" which you believe would have led the owners to realize they have to reposition their restaurants. Please clearly separate your answers.
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Could this be a lack of confidence in the kitchen or brand loyalty? Could it be emotional connections with products they grew up seeing in their homes?
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