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1. Discuss the market opportunity analysis, target market selection and product position of Titan Watches.
2. Evaluate the segmentation strategies and the role of advertisements.
3. Discuss the role of carefully crafted advertisement/brand communication in developing the Titan Brand.
4. Discuss the significance of the study of Consumer Behaviour in creating effective brand Communication with reference to Titan.
5. Critically assess the continuous innovation and freshness in advertisement strategy of Titan.
6. Discuss the significance of difference in brand communication in Indian and European segment. (During past five years).
7. Analyse and discuss the effectiveness of overall brand communication and promotion strategies of Titan Watches.
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