Reference no: EM132862344

Reflective Thinking

Problem #1. It is said that a product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. Discuss the market offerings that are considered as a product.

Analytical Thinking

Problem #2. There are three levels of Product such as Core Customer Value, actual Product and Augmented Product. How do you define Core Customer Value? Discuss CCV as the 1st level of a product and service.

Reflective Thinking

Problem #3. Product and Service attributes is one of the factors that are considered in individual product and service decisions. As a marketer, what are these attributes of a product? Identify and discuss each.

Comparative Analysis

Problem #4. Products and services fall into two broad classes based on the types of consumers who use them such as consumer products and industrial products. Identify two classification of a consumer products and determine their differences.

Critical Thinking Analysis

Problem #5. A hollow block is a product that can be classified as a consumer product and industrial product. How would you consider this as a consumer and an industrial product? Justify your answer.