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Discuss the major issues relating to product planning

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1) In determining product policy for international/export marketing, discuss the major issues relating to product planning and the steps of the product development process. Also, explain what should be considered when a product is added to a line and how the other marketing product line variables are affected.

2) Discuss the different pricing issues that an international /export marketing manager must consider when entering a market. How is pricing established for long-term growth?

 

 

Reference no: EM132933093

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