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Assignment:
Review Exhibit11.3, Generic Price-Quality Positioning Map or Perceptual Map, on price-quality positioning, along with the accompanying discussion.
Consider the low quality/high price quadrant. Identifya brand (other than the examples in the chapter) that you believe currently resides in this quadrant.
a. How is it able to command a high price?
b. Do you believe the pricing strategy is sustainable for that brand?
c. Wh y or why not?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
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