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Discuss the logic of these claims

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Mercedes-Benz of San Francisco advertises that it has been owned and operated by the same family in the same location for fifty years. On that basis it makes two claims: first that it has lower overheads than other dealers in the area because it has owned the land for fifty years; and secondly that it charges lower prices because of its lower overheads.

Discuss the logic of these claims

Reference no: EM131515591

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