Discuss the limits and opportunities offered

Reference no: EM131316861

Groupe Danone is one of the largest food companies in the world. It is the leading food company in France, Italy and Spain. It is ranked third in Europe and seventh worldwide. In Italy, Danone has invested more in probiotic products, such as Activia and Actimel. During the first three months of last year, the company carried out an opinion poll by launching a campaign called ‘Choose the Flavour' on the Facebook fanpage Activia Italia. The goal was to let consumers directly select the new yoghurt flavours. In this way, Facebook was used as a tool to carry out a market survey. Discuss the limits and opportunities offered by such a qualitative forecasting method.

Reference no: EM131316861

Questions Cloud

Understanding of the synergies : BUSINESS MANAGEMENT 512 - Based on the above a case study and your understanding of the synergies of integrating the different key organisational functions give an account of how different functional departments the profitability of the organisatio..

Find the credit score for each of the applicants : Use the data presented to find the credit score for each of the applicants.- Recommend the appropriate action that the firm should take for each of the three applicants.

Provide an example from your personal experience : Provide an example from your personal experience, either on an in-person team or remote, as well as an example from current media.

Discuss the limits and opportunities offered : The goal was to let consumers directly select the new yoghurt flavours. In this way, Facebook was used as a tool to carry out a market survey. Discuss the limits and opportunities offered by such a qualitative forecasting method.

What do they know about the illness : Find one or more first-person accounts of the selected illness (e.g., book, film, etc.) that you have not previously used for an assignment in this course. Use the information in the account to write a description of how a client might be feeling ..

What was the impact on the supply of the product : What was the impact on the supply of the product and the impact on the demand for the product? Explain the impact on the price of the product and your decision on whether or not to buy the product

Describe global societal issue you have chosen to research : Identify the global societal issue you have chosen to research for your Final Argumentative Essay and explain why further research on this topic is important.

What questions emerged as you were reading : Articulate a personalized response that demonstrates meaningful reflection on the core content. What parts of this book are about you? Did any of the stories or descriptions trigger a memory? What insights did you gain about your own interpersonal..

User Account

All Pages