Reference no: EM131355659 , Length: word count:1500

1. Overview

A gym has conducted a survey of its customers. After reading the literature, perform a suitable analysis and propose a change to the business. Then pretend you do some market research to check if customers approve of the change. You will have to find a 95% confidence interval for the proportion of customers that support your proposed change and test the claim the proportion of customers that support the change is above 50%.

2. Dataset

You must use the datasets given below:

Customer survey data

Proposed change data

3. Report Structure

The suggested report structure is as follows

Section 1. Introduction

Section 2. Reviewing academic source(s) or website(s) relevant to the survey of gym customers

Find at least one journal article or website related to the survey of Gym customers and give a brief description.

Section 3. A simple Bivariate analysis of the customer survey data

Include at least one bivariate analysis that shows the relationship between two variables you discussed in Section 2.

(Use the Customer survey data And use a filter to select a dataset based on your student number A guide for this is available from https://app.box.com/s/zlikyqj323d8ml7dlar0rr85lpu47su4)

When you do a Bivariate analysis there are 3 possible cases:

Case 1: Two categorical variables

Give a two-way table, also give a chart that compares the proportions of the different groups.

Case 2: One categorical and one numerical variable 

Give a table that compares the means and standard deviations of each group. Also, give a chart that shows the distribution of each variable.

Case 3: Two numerical variables

Give a scatterplot that shows the relationship between both variables. Also, find the mean and standard deviation for each of the variables.

In all cases you need to give suitable comments.

Make sure you output includes the sample sizes.

Section 4. Managerial advice

Make a proposed changed based on your review of academic sources and bivariate analysis

Section 5. Analyze the survey data related to the proposed change in Section 4

Find a 95% confidence interval for the proportion of customers that support the proposed change and test the claim the proportion of customers that support the change is above 50%

(Use the Proposed change data And use a filter to select a dataset based on your student number a guide for doing this is available from https://app.box.com/s/rg62h0mbedm2fb97i9m5h2kn3unmrx6x)

Section 6. Conclusion

Give a conclusion to Sections 2

Section 7. Discuss the abuses of statistics

Discuss possible issues with the questionnaires, the data set and the summary statistics you used.

Section 8. Discuss the limitations of quantitative research

Sections 3 and 5 of your assignment is quantitative research because they are an analysis of close ended questions. State and discuss the limitations of quantitative research, Under what circumstances do you need to use Qualitative research.

Section 9. Reference list

Report Format: Choose one of the following formats:

Times New Roman, 12pt

Calibri, 11pt

Arial, 10pt

1500 words + or - 10%

Referencing - Use Harvard referencing.

Attachment:- Assignment Data.rar