Discuss the lifetime value of a customer

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Reference no: EM132119977

1. Describe how the personal selling process incorporates the marketing concept.

2. Describe the marketing strategy process as it relates to the processes discussed in predictive revenue.

3. What are the functions of signaling and screening.

4. Discuss the lifetime value of a customer.

5. Why is it important to compute the lifetime value of a customer? How can this value be used?

6. Considering the list of "openings", they all share a common function? What is that function?

Reference no: EM132119977

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Discuss the lifetime value of a customer : Describe how the personal selling process incorporates the marketing concept. Discuss the lifetime value of a customer.

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