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1. Discuss the kinds of ‘off the peg' research a marketer can buy into that are useful in marketing communications terms.
2. Outline media research issues that are relevant for today's marketing communicator.
How might this medical group tailor its marketing mix to appeal to this segment?
What is culture shock? - What can you do to reduce the negative effects of culture shock?
Explain how the trade-off between incentives and risk prevents the firm from obtaining the fully efficient outcome.- How can the moral-hazard problem be eliminated if effort is observable?
Which is the last major decision in international marketing? Advertising for Advil pain reliever shows Advil is superior to Tylenol. This is an example of _________advertising.
Explain the marketing planning process and argue"marketing oriented approach"for the smart phone product - Explain and propose segmentation criteria for new smart phone product
Interview two different types of local retail merchants (for example. a boutique owner and a manager of a franchise) to determine how the merchandise in their stores is distributed to them.
Do you agree that society is intoxicated with technology? - Does this pose special problems for business with respect to the ethics of technology?
Marketing Research Project Proposal - What data do you need to have in order to address the problem? Propose the survey that will be used to gather this data
Adopt the position of marketing consultants and conduct a service firm audit for a local business.
Contact any one of the top-WO market research agencies in the world either by phone or email. Find out: How does the agency normally get its clients? Does the agency do most of its data analysis in-house, or does it contract out its data analysis req..
What is the simple logic of warranties as a quality signal? What limits the attractiveness of warranties as a signal for high-quality firms?
Describe the demographic and psychographic characteristics of the sample students and analyse the consumer decision processes involved with choosing Holmes over other providers.
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