Discuss the kinds of off the peg research

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1. Discuss the kinds of ‘off the peg' research a marketer can buy into that are useful in marketing communications terms.

2. Outline media research issues that are relevant for today's marketing communicator.

Reference no: EM131272238

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Discuss the kinds of off the peg research : Discuss the kinds of ‘off the peg' research a marketer can buy into that are useful in marketing communications terms.
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