Discuss the key themes of your campaign

Assignment Help Marketing Management

Reference no: EM133609618

Assignment: Plan

Complete the following for your marketing plan:

I. Justify the pricing strategy you will employ. Perform a breakeven analysis to determine how many customers you will need to make your business financially viable.

II. Defend your distribution strategy. Determine if there are additional channels you should pursue and why.

III. Justify your integrated marketing communications plan. Discuss the key themes of your campaign and link them to how your business, service, or product will satisfy your target market needs. Describe each element of the promotional mix in detail and explain how you will integrate the different elements of your promotional mix toward the target market using the key themes. This includes the following elements:

1. Advertising
2. Public relations
3. Sales promotion
4. Personal selling
5. Direct marketing
6. Interactive marketing

IV. Defend an implementation schedule for your marketing plan. Outline the time frame for the different media campaigns and specify milestones. You should outline who will be responsible for each action item and how you will track the deadlines to ensure the plan stays on schedule.

V. Justify an evaluation process for the effectiveness of the marketing plan, including use of a marketing dashboard that includes a sample dashboard.

VI. In table format, synthesized estimates for the marketing budget.

Additionally, you have been asked to prepare a budget. The budget should include estimates of forecasted sales, direct cost of sales, and your marketing expense budget. (Create an Excel sheet with the budget estimates and then copy/paste into your Word document.)

Reference no: EM133609618

Questions Cloud

Identify one research study, from the chapter twelve : Identify one research study, from the chapter twelve of lifespan development( Middle Childhood: Cognitive development) assigned reading, that you feel

Determine marketing channel structure used by organization : Determine the marketing channel structure used by the organization. Defend the organization's choice or advocate for a different channel structure.

What are the five stages of grief according to the kubler : What are the five stages of grief according to the Kubler-Ross Grief Cycle? What are the five stages of grief according to the Kubler-Ross Grief Cycle?

What were the goals that you set for yourself : What were the goals that you set for yourself? What was your plan for how to successfully meet these goals during this term? In what areas were you able

Discuss the key themes of your campaign : Discuss the key themes of your campaign and link them to how your business, service, or product will satisfy your target market needs.

What the client expresses through active listening : clarifies what the client expresses through active listening. What kind of psychotherapeutic orientation is he using?

Did they help you to understand the information better : Did they help you to understand the information better? Why or why not? Is this article something that will be helpful in your future career?

What are the basic forms of learning : What are the basic forms of learning? Briefly describe each one. What is the triarchic theory of intelligence? What is emotional intelligence?

Conduct an organizational global readiness for organization : Conduct an organizational global readiness for your organization or one you are interested in working for.

User Account

All Pages