Discuss the key roles ethics and cultural diversity

Assignment Help Business Management

Reference no: EM132462499

SCOPE:

As a firm expands globally, many factors affect that expansion. Develop a global business strategy for a fictional US-based firm desiring to expand into Europe and Asia. Choose a country from each of the two continents and research business in each country. The instructor must approve country choices. Include and develop all of the following objectives in the paper:

Analyze the business structure necessary in each country to encourage success and benefit the firm as a whole.

Discuss the key roles ethics and cultural diversity must and will play in this expansion.

Discuss entry strategies in light of the political, legal, cultural and economic make-up of each country.

Describe the role that Information Technology and the Internet will play within this emerging global firm.

Explain the advantages or disadvantages of manufacturing and material location in each country.

Describe your approach to marketing and advertising in each country.

Describe your approach to human resource management.

Reference no: EM132462499

Questions Cloud

Are you solving the right problems : Are You Solving the Right Problems by Thomas Wedell-Wedellsborg, published in Harvard Business Review,

Unethical to sell an unhealthy product : Discuss if it is unethical to sell an unhealthy product (high sugar, high fat, high calories)? Discuss opinion related to heart disease, diabetes and obesity

Researching innovative strategies and structures : Throughout this course, you have been analyzing and researching innovative strategies and structures.

Ethical frameworks and applicable law : Research about the company as well as the ethical frameworks and applicable law. Explain how ethical frameworks shape business decisions.

Discuss the key roles ethics and cultural diversity : Discuss the key roles ethics and cultural diversity must and will play in this expansion. Describe your approach to marketing and advertising in each country.

Google strategy : Does Google have a distinctive competency? If yes, what is it? What must Google's do to develop an effective differentiation enterprise - wide strategy?

What are the benefits of centralized marketing organization : What are the benefits of a centralized marketing organization? Describe three distribution strategies that companies can use when entering a new market.

Health care organization alliance : To prepare for this discussion, you researched one recent health care organization's alliance.

Strategies affect firm strategic competitiveness : How would board's increased involvement in selection of strategies affect a firm's strategic competitiveness? What evidence you offer to support their position.

User Account

All Pages