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Pricing-One of the 4 P's
Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats. Execute the following steps to successfully complete this Discussion on the pricing component of the marketing mix:
Step 1: Choose a current article on pricing from the KU Online Library located in the home area of the course room. You can use the following search terms: The 4 P's -Pricing
Step 2: Cover the following topics in your Discussion answer in essay format:
Directions for the Discussion
To obtain full credit for this assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion Board guidelines as provided in your Syllabus.
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