Discuss the key issues and challenges in managing operations

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Reference no: EM131529977 , Length: word count:1200

Sustainable Operations and Destinations Assignment

The final assessment task comprises of two parts:

1. Individual Case Scenario and

2. Case Study Reflection. Two separate case studies will be provided.

Assessment Task - Individual Case Scenario

Students will be provided with TWO (2) questions each worth 10 marks. While the Case Scenario focusses on many of the topics/concepts covered in the subject it has an emphasis on the following core themes:

Responsible Marketing and Branding of a Destination
Development and Management of Sustainable Destinations

Students are expected to write approximately 500 - 600 words per question. You are required to undertake limited wider reading. At least 2-3 scholarly references (in addition to the textbook) are required. Internet resources such as Wikipedia and/or quickmba.com are not considered adequate references. In addition, you may choose to refer to the website that relates to the case study as provided. All references must be formatted using APA Style.

The Case Scenario "Uluru-Kata Tjuta National Park" has been posted on the LMS. It identifies three key challenges for a sustainable destination such as "Uluru-Kata Tjuta National Park: responsible consumption, sustainable host communities and collaborative partnerships.

Question 1: The Nguraritja (including the Anangu traditional owners) and Parks Australia share decision making for the management of Uluru-Kata Tjuta National Park. Using examples from the Case Study, discuss the key issues and challenges in managing the:

Operations
Resources
Brand image

Question 2: Using some of the key concepts of sustainable development and examples from the case study, identify how the Uluru-Kata Tjuta National Park can successfully manage the relationships between economics, people and the environment.

Assignment Files - https://www.dropbox.com/s/6z9vhonc2j6biqr/Assignment%20Files.rar?dl=0

Reference no: EM131529977

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len1529977

6/14/2017 2:02:02 AM

Australian Student, total 1000-1200 words. You will be required to read the Case Study and provide a written response to the questions provided. Each question is worth 10% and must include recommendations for the organisation’s future strategic direction. Word Limit: 500-600 words per question (task 3A) excluding reference list and appendices. Reading/References: The topic and theoretical frameworks are supported by the use of at least 4 primary sources (e.g. refereed journal articles, textbooks, quality professional, government, company or media sources) that are directly relevant to the topic. Students must not use non-academic sources such as Wikipedia in preparing their case scenario.

len1529977

6/14/2017 2:01:53 AM

Internet resources such as Wikipedia and/or quickmba.com are not considered adequate references. In addition, you may choose to refer to the website that relates to the case study as provided. All references must be formatted using APA Style. Assessment Structure: Your Case Study analysis should include a short introduction, answers to the two (2) questions and at least three recommendations for the organisation’s future direction.

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