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Case study: The Coca-Cola Company Struggles with Ethical Crises
1. In a narrative format, discuss the key facts and critical issues presented in the case.
2. In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination?
3. As one of world's most valuable brands, what impact has Coca-Cola's ongoing struggle with ethics issues had on it reputation?
4. As the CEO of Coca Cola, outline a global initiative to manage your ethical risks and reputation.
Write your response in 700-1000 Words count and please include reference.
Words Count: 700-1000
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