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BRAND: APPLE
you are a marketing specialist reporting directly to the Director of Marketing. One of your top competitors has recently begun stealing market share from your brand. Unless your team comes up with a successful defensive marketing plan, this competitor will overtake your brand's market position within six months.
Assignment: For this project, create a business report to be shared with your manager that addresses the following:
Question 1: Provide your recommendations for product (features/benefits), price, and distribution strategies.
Question 2: Discuss how your brand can differentiate itself by creating customer value throughout the entire customer experience.
Question 3: Propose international growth opportunities to grow global market share (based on research on specific international markets) and discuss the key factors your brand must consider before expanding globally.
Attachment:- Apple Company.rar
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