Discuss the key components of an environmental analysis

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Reference no: EM133465176

Homework: Your Marketing Plan Executive Summary

Overview

Synthesize the information from your previous homework and create an executive summary in which you present your full marketing plan. References are required.

Instructions

Write a professional 1 to 2 pages executive summary in which you:

Question A. Discuss the goals and objectives, including how they can be measured and applied to customers, clients, and employees.

Question B. Discuss the key components of an environmental analysis, determining the status of external factors that will impact the company's offerings.

Question C. Discuss the consumer analysis that identified the target market and how the company will meet the needs of the consumers in a competitively superior way.

Question D. Describe the marketing mix based on analysis of the market, environment, consumers, and SWOT.

The specific course learning outcome associated with this homework is:

1. Create an executive summary based on a marketing plan that will guide a company's marketing strategy.

Reference no: EM133465176

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