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Discuss the key characteristics of organizational buying

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Reference no: EM132648196

1. List and discuss the key characteristics of organizational buying that make it different from consumer buying.

2. Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with licensees or relies on joint ventures. When selecting a licensee in each country, what factors should Coca-Cola consider?

Reference no: EM132648196

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