Discuss the key branding issues

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Reference no: EM133318768

Assignment:

Your employer has tasked you with developing the overall brand for a new line of street-legal motor scooters that will retail for $4000-$8000 in the US market.

a) discuss the key branding issues you must address

b) Make a market research plan to explore the issues mentioned in part a

c) discuss the key aspects of the customer experience/journey and how to monitor, control, and improve them

Reference no: EM133318768

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