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Discuss the issues toyota faced

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Discuss the issues Toyota faced in their communication of their accelerator recall from 2009-2011.

1. What is the background of the company that made this recall surprising?

2. What did they do well, what did they not do well?

3. What strategies could they have adopted to more effectively communicate the negative message?

4. What other company has faced a similar crisis and communicated well or better than Toyota?

Reference no: EM133216874

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