Discuss the issues of validity

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Question: Discuss the issues of validity, reliability and representativeness when conducting market research with young children.

You are selling breakfast cereal to young children. Do you feel marketers should be allowed to conduct market research with young children? Why or why not? Be sure to discuss the issues of validity, reliability, and representativeness (you may want to refer to slide 36 in the Chapter 4 PowerPoint).

Reference no: EM133527349

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