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Discuss the internet and changing consumer behavior

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Reference no: EM131845243

Branding strategies are changing due to the popularity of the Internet and changing consumer behavior.

There are various functions of branding. Branding is not only utilized to differentiate the focal brand from the competing ones, but also to increase brand/product awareness, change consumer attitudes, and encourage purchases.

On the other hand, consumer brand experience and online consumer reviews are increasingly influencing branding strategies in the digital age.

Reference no: EM131845243

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