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Case Study
Select a brand that you admire for its innovation strategy. Analyze the evolution of its product portfolio and the major innovations/milestones along its history. Discuss the innovation strategy and connect it with the product strategy, 4 pages references to be included.
Brand Name : Ben & Jerry's
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The assignment focuses on the innovation strategies that have been employed by Ben & Jerry’s with respect to its product range and variant,validating the need for innovation to stay ahead.The study reveals the ways in which Ben & Jerry’s has evolved itself over the year through its innovative strategies and decisions that allowed it to maintain a strong and competitive position in the market, mainly through the innovative flavors of frozen desserts that were introduced by it in the market.
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