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Discuss the industry in which starbucks operates

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Reference no: EM132670923

1. Do an External Analysis to discover the Opportunities and Threats; include a 5 Forces Analysis and Key Success Factors:

-General External Environment - include all areas which could impact the overall economy and companies in general

-Industry Environment - identify and discuss the industry in which Starbucks operates - must include 5 Forces Analysis

-Competitor Analysis - who are Starbuck's direct competitors? 2. Do a Internal Analysis - to discover the strengths and weaknesses of Starbucks:

-Core Competencies - identify 2 to 3 competencies; include a lacking core competency if you discover one.

-Evaluate the Value Chain - where is there strength in the value chain and where can the chain be improved. 3. Take the strengths, weaknesses, opportunities and threats and layout a SWOT matrix.

Please show all your analysis for both the External and Internal

Reference no: EM132670923

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