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Industry overview and competitive positioning (Amazon company)
Discuss the industry dynamics at work for the company. Perform a competitive analysis of the industry, taking into account the company’s peer group. Utilize Porter’s Five Forces to determine the health and competitive intensity in the industry. Review productive capacity levels and pricing of products. Discuss the company’s strength of brand, cost leadership and access to technology or resources that can be protected, thereby limiting competition and entry into the industry.
Please help needed to answer this questions with the appropriates concepts and approaches for this discussion.
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