Reference no: EM133593947
Assignment: Business Finance- Management
Length: 6 pages.
You are the owner of a small to mid-sized business. You are currently developing your marketing plan for the upcoming year. The marketing plan will include both the tactical and strategic plan elements. You will also discuss the implementation and evaluation of the strategic marketing plan.
Answer the following:
Question 1. Summarize your selected scenario and details about the firm and/or product line.
Question 2. Assess which of Michael Porter's basic strategies you will use to market this product and why.
Question 3. As you know from your reading, consumers have different product needs and use products differently. Segmentation seeks to group different demands and needs into clusters with similar demand patterns. Using the dimensions of market segmentation, determine and defend which markets you will target with your marketing plan. Outline your target market in detail.
Question 4. Justify the stages in the consumer decision making process for your selected product or service. Be sure to discuss how consumers evaluate alternatives and what mediums they use in the information search stage.
Question 5. Conduct research to determine where improvements should be made to your product or service line. Discuss these improvements and the estimated cost in developing and launching these enhancements. This could be a product line extension, a service improvement, new packaging, Web site enhancements, etc. The purpose of this element of the marketing plan is continuous improvement. You should justify the need of these enhancements based on your research, such as a review of the competition, feedback from customers, or a review of the marketing environment.
How did mulcahys life and professional experience contribute
: How did Mulcahy's life and professional experiences contribute to her personal application of the four dimensions of EQ (emotional intelligence) and AL?
|
Build a linear regression model on the train data
: QANT 630- Build a linear regression model on the train data. Calculate evaluation metrics, R-square, RMSE, MAE and MAPE on train and test data.
|
What supporting functions are linked to operation management
: BM563 Operations and Service, Buckinghamshire New University - What supporting functions are linked to this operation management practice
|
What you have learned about encoding specificity
: You are scheduled to take the exam in a different room and a new building with comfortable chairs based on what you have learned about encoding specificity,
|
Discuss the improvements and estimated cost in developing
: Summarize your selected scenario and details about the firm. Discuss these improvements and the estimated cost in developing and launching these enhancements.
|
Conflicts can arise during the transition stage of group
: Conflicts can arise during the transition stage of a group because people have different opinions and are not open to change.
|
Raised in family in which alcohol consumption
: Nick and Dave were raised in a family in which alcohol consumption, including heavy use by adults who regularly shared with minors, was common.
|
Would you keep that same brand name or use a new one
: Would you keep that same brand name or use a new one? Would it be similar to or different from the existing drink? Why? If it would be different, explain how.
|
Demonstrating a holistic understanding of project
: QUAL11016 Case Studies in Project Management, University of the West of Scotland - Develop their critical thinking skills, which should be clearly demonstrated
|