Reference no: EM131057906 , Length: 15

APA standard including bibliography. Discuss the important influences as debated in class. Reflect on the importance of each. Create a hierarchy of influence from least to greatest influence in major and minor influences. This can be illustrated through a mind map or graphic. Discuss what you have learned on the influences on consumer purchasing behavior.

Required 15-16 pages.

Pair Reflection Paper should include the following :

1. Abstract 200-250 words

The abstract should include all of the major elements of your paper, including an introduction,hypothesis, methods, results, and discussion.

2. Introduction of Topic Selection

Introduction should include a brief definition of Consumer Behavior and the assignment.The introduction should introduce the topic and its importance along with a brief outline of paper.
[3-4 paragraphs.]

3. Presentation of hierarchy of influential factors in Customer Buying Behavior

a. Strategy and Process for arriving at the importance of each major and minor category

i. Hierarchy is illustrated and presented in paper

b. Outside source and textbook agreement/disagreement on each major category

c. Reflect on the importance of each to consumer behavior and apply personally

d. This section is the bulk of your paper and should be 4-5 pages in length.

4. Discussion of the selection Mind Maps

a. How did your original mind maps fit into the newly formed hierarchy

b. What changes did comparison/contrast of the group mind maps make in decision process

c. Approximately one to two pages in length.

5. Discussion of Debates

a. Did your groups discussion of the important points in the debates change your attitudes,understanding and/or placement of influential factors in the 'hierarchy of influence'

b. What specific points and outside sources brought up in the debates influencedyour 'hierarchy

c. Discuss opposing opinions on which factors are important

d. Approximately two pages in length.

6. Discussion of any surprises that your group encountered in compiling this paper

a. Approximately one page in length.

7. Discuss any ethics that need to be considered in any factor of your hierarchy of influential factors

a. Approximately one to two pages in length. [10 points ]

8. Any influential factors that your groups thinks needs exploration that was not discussed

a. why/why not factor was not acknowledged in text

b. any outside sources to support your idea that this is an influential factor

c. Approximately one to two pages in length.

9. Conclusion

a. What did you learn about influence, how did scaffolding assignments help or hinder.

b. Approximately one to two pages in length.

c. Bibliography for outside sources and references to text

d. Appendix should include SWOT on top factors and any notes from group meetings /classdebate * Paper on the hierarchy of influence