Discuss the importance of various technologies used by brand

Assignment Help Other Subject

Reference no: EM132904425 , Length: word count:2500

Learning Outcome 1: Critically appraise a detailed body of knowledge of recent developments in relation to Marketing (P1, P3, P4, K4, SK2, AR3, SD1)

Learning Outcome 2: Critically apply advanced skills required in research, analysis, evaluation of complex ideas, information, concepts and/or activities related to marketing (P1, P4, P5, K1, SK4, AR3, RC1)

Learning Outcome 3: Synthesize advanced problem-solving skills to analyze highly complex issues with incomplete data and develop innovative solutions and proposals relevant to marketing. (P4, P5, K2, SK3, RC2, SD3)

Program Learning Outcomes:

LO1 Critically evaluate opportunities in a variety of contexts using innovative approaches to create value for stakeholders and society.

LO2 Select appropriate research instruments to address domestic factors and drivers in the global context.

PLO3 Combine relevant theoretical advances with functional business skills to construct timely and informed decisions.

Assessment

- Discuss the importance of various technologies used by brands for the promotion of products and service. You will examine the recent body of literature relating to adoption technology in the marketing field to substantiate your answer. (CLO3)

- Analyze the impact of using recent technologies in promoting product and service. Support your response with relevant examples. (CLO4)

- Propose a promotional campaign for an organization in UAE for the launch of their new product/service incorporating the latest technology adoption.

Your Terms of Reference:

You may structure your report in the following manner:
» Introduction: State the purpose of the report
» Literature review: Review the extant literature to discuss the importance of technology in Promotional Strategies Provide a synthesis of the discussion towards the end of the review section.
» Analysis Analyze major application of technology
» Recommendations & Conclusions: Your proposal of the right promotional strategy.

Number of words- 2000 (+/-250) : A good report will tie-in learnings from the readings, relevant and credible academic or business readings, class learnings, data and even your personal experience. High quality reports are effective, logical, relevant to the discussion on hand and cognizant of the flow of arguments. Quality contributions are also exemplified by good writing skills where the author takes care to present and structure the responses logically, clearly, coherently and as concisely as possible.

Assessment Format:

» Students are required to submit a research report of 2000 (+/-250) words excluding cover page, content page, and references.
» Use concise and coherent language
» Fully referenced using the APA referencing format, containing, citations referred within the text
» Citations should be relevant to the discussion points and not simply inserted for the sake of displaying citations.
» Follow line spacing of 2.0.
» Use the Times New Roman font size 12.

Attachment:- Assessment requierment.rar

Reference no: EM132904425

Questions Cloud

Skin and hair care revolution : Your ultimate skin and hair care revolution

Compute the present value of each of options : Assume that your grandmother wants to give you generous gift. She wants you to choose which one of the following sets of cash flows you would like to receive:

Find how much is the total capital deficiency : How much is the total capital deficiency? Other assets were sold for P742,500 realizing a loss of P457,500. Parties agreed to fully terminate.

How much is the cash received by partner macy : How much is the cash received by partner MACY? Parties agreed to fully terminate the partnership's business thus, necessitating distribution of cash to partner

Discuss the importance of various technologies used by brand : Select appropriate research instruments to address domestic factors and drivers in the global context - Propose a promotional campaign for an organization

Calculate the venture present value : If TecOne investors want a 40 percent rate of return on their investment, calculate the venture's present value

Identify the environmental factors : In accordance with PEST analysis identify the environmental factors relevant to the above situation.

Find what bonus to be credited to may in admitting sylvia is : The LMMS partnership is formed by admitting Sylvia to the partnership with a cash. What the bonus to be credited to May in admitting Sylvia is

About the communications climate and culture : Write a journal entry in narrative style about the communications climate and culture in your organization from a managerial perspective.

User Account

All Pages