Discuss the importance of this model for marketers

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1. Select a company, either service or manufacturing oriented, and describe the steps and activities involved in a comparison benchmarking. Be sure to indicate specifically who they should benchmark against, what they should study, and how they should go about gathering the information.

2. What are some of the challenges to accurately measuring capacity utilization rate. How could you overcome these?

3. Name and describe the stages in the adoption process and discuss the importance of this model for marketers.

Reference no: EM132236470

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