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1 What are the major channel member functions? Differentiate between a zero-level channel and three-level channel, discuss using an example.
2 Discuss the purpose and content of a marketing plan? Using examples, discuss the importance of the marketing environment to the marketing planning process.
3 Why is target marketing so important to the contemporary marketer, and what are the criteria for effective segmentation?
4 What is Product portfolio? Discuss the product line stretching strategy.
5 What is green marketing revolution? Discuss the companies using this concept for value creation.
Business research helps in sound decision-making and problem solving in real business environment. Do you agree or not? Discuss it with suitable examples
Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments.
Explain a range of interview techniques. Describe the semi-structured interview technique in detail. Describe the selection process and how would you advise.
Define an organizational ecosystem and how the general and task environments affect an organization’s ability to thrive.
What steps would you take to identify potential opportunities and threats/constraints to the company? (Note: think both external and internal)
What are the critical steps an employee needs to take to manage his/her own career? The final paragraph (three or four sentences) of your initial post should.
Describe the process of how a union forms in an organization and what happens in this process of collective bargaining.
Discuss the role of HRM in minimizing potential conflicts between businesses in a merger undertaking. With relevant examples, explain other managerial strategie
Are contractually-stipulated cooperation programs between unions and management a realistic and workable concept? Why or why not?
Describe a group within your organization or your community (either face-to-face or virtual) which you are closely affiliated.
Choose two (2) of the following employment tests: drug tests, medical examinations, polygraphs or honesty tests, and scored test of ability.
View the Seth Godin video about innovation, Seth Godin: How to get your ideas to spread. Think of an innovative company and explain how its ability to adapt has enabled the organization to remain competitive in its industry. Review several of you..
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