Discuss the importance of sales promotions

Assignment Help Strategic Management

Reference no: EM13219165

Discuss the importance of sales promotions as part of a company's promotional strategy. Also, address the differences between consumer and trade sales promotions. Finally, evaluate the relative effectiveness of reaching a business-to-business (B2B) market between trade sales promotions and personal selling.

Reference no: EM13219165

Questions Cloud

By how much would total spending increase over an period : Given MPC (marginal propensity to consume) = 0.80, if the government implements an expansionary fiscal policy as (a) cutting taxes by $1 trillion, then by how much would total spending increase over an infinite period.

By how much would government spending need to change : An economy is operating with output $400 billion below its natural rate, and fiscal policymakers want to close this recessionary gap. The central bank agrees to adjust the money supply to hold the interest rate constant, so there is no crowding ou..

Define the impact of a higher retail price on distributors : What is the impact of a higher retail price on distributors? On retailers? What action plan do you recommend for Coracle? Provide details concerning the implementation of your recommendation.

White-collar crime and blue-collar crime : Discuss the differences between white-collar crime and blue-collar crime. Which types of crime are measured by the Federal Bureau of Investigation (FBI) in the Uniform Crime Reports?

Discuss the importance of sales promotions : Discuss the importance of sales promotions as part of a company's promotional strategy. Also, address the differences between consumer and trade sales promotions

Characteristics of drawing : which of the following are not characteristics of drawing?

What is the total effect of the tax cut on aggregate demand : Suppose the government reduces taxes by $20 billion, that there is no crowding out, and that the marginal propensity to consume is 3/4. 1. What is the initial effect of the tax reduction on aggregate demand

Primary challenges in improving operating processes : What are the primary challenges in improving operating processes in a health care environment and what is a care path? What are its specific features? What does it not do?

Effects that inadequate instructions : If a researcher wanted to study the effects that inadequate instructions have on level of anger/frustration, how would the researcher want to operationally define the IV and the DV?

User Account

All Pages