User Account

All Pages

Discuss the importance of research in marketing

Assignment Help Marketing Management
Reference no: EM131884107

Question: Assignment Steps

Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement.

Create a 10- to 20-slide (not counting the cover slide and reference slide) Microsoft® PowerPoint® presentation with speaker's notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing.

Address the following in your role as marketing manager:

• Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.

• Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem's solution.

• Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario.

• Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research. What are the pros and cons of each?

• Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest.

• Explain how differentiation will help position the organization.

Cite a minimum of two peer-reviewed sources with one being from the textbook or the University Library.

Format your presentation consistent with APA guidelines.

Resources: Marketing: Ch. 2: pg. 40-46, 54-69; Ch. 3: pg. 72-92; Ch. 8: pg. 207-227; Ch. 9: pg. 242-257

Reference no: EM131884107

Questions Cloud

Why do you think whitman uses a spider in his poem : What is significant about the relationship between the two stanzas of the poem? Why do you think Whitman uses a spider in his poem?
Describe the typical customer of new or existing product : Imagine your company (or the business where you'd like to work) has asked you to make recommendations to identify the typical customer and deliver a positive.
How entertaining convincing or informative the whole piece : Identify the claims of the article and present them in the order of their importance. How entertaining, convincing, or informative is the whole piece?
Manufactures line of inexpensive cell phone cases : Your sister’s company currently manufactures a line of inexpensive cell phone cases.
Discuss the importance of research in marketing : You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships.
What is the final volume of nitrogen : A sample of nitrogen gas has a volume of 32.4 L. The gas is heated to 220 degrees Celsius at constant pressure. What is the final volume of nitrogen
Distinguish between national origin and citizenship : Why is it important to classify workers correctly as employees or independent contractors?
Identity contingency that has affected you negatively : Describe a memory about an identity contingency that has affected you negatively. Can you recall a time when you benefited from an aspect of your identity?
How cultural differences may affect the choice of model : In some countries, consumer attitudes toward foreign products reflect their desire to protect the company's competitiveness in the home market.

Reviews

Write a Review

Marketing Management Questions & Answers

  Design actionable integrated marketing communications plan

Task: Create and design an actionable integrated marketing communications plan for the organization you selected. Demonstrate the strategy behind the campaign as well as how the strategy will be applied (i.e. through the purchase of media placem..

  Develop a marketing plan

Create a fictional start- up company that serves the U.s. market with a product or service. Develop a marketing plan for your business this should include an introductory statement to describe your product /service A description of your target mar..

  Explain the five stages of the consumer buying process

Identify and explain the five stages of the consumer buying process. Give examples of marketing activities designed to influence each stage

  Analyze growing consumer demographic in a diverse us society

Analyze the growing consumer demographics in a diverse U.S. society in terms of consumer satisfaction with health care services, and provide a rationale for the use of present health services in today's diverse demographical social framewor.

  What is the impact of partnerships on hotel marketing

What are some of the conditions of competition in the hotel business? What is their impact? What is the impact of partnerships on hotel marketing

  Describe what technologies you believe provide the biggest

assess the challenges e-business and e-commerce technologies present to the field of information technology. describe

  Corporate strategy of ab electrolux

As the social and demographic trends continue to evolve so do the opportunities afforded to Electrolux. The most significant demographic shift globally is the growing middle class in Asia, which includes families with incomes between US$6,000 and ..

  Promotional and advertising strategies

Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected

  You will create a complete marketing plan by the end of the

you are the new marketing manager to the waters bottling company wbc of munsonville nh. they have never done any

  Argue the significance or need of a salesperson

Argue the significance or need of a salesperson to push products. Address whether or not the type of product makes a difference with an example.Consider the expectation of a sales professional and discuss if this is a position you would be interested..

  The third leg in the strategy tripod

The third leg in the strategy tripod

  Is it ethical or not ethical

Is it ethical or not ethical and explain the reason why/why not. Along with the assignment is a PPT presentation 15-20 slide breaking down your paper/conclusion.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd