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Discuss the importance of marketing for sustainable business

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Reference no: EM133343794

Learning Objectives:

Discuss the importance of Marketing for sustainable business growth

Examine the impact of the business environment for the marketing strategy for an organization

Effectively articulate a marketing strategy to key stakeholders through well-though and impactful business communication skills

The Assignment:

Submit a professional document in relation to the company you work for. Each student should post their submissions on the Blackboard before the Start of Class on Day 3. Be concise and Precise. Also back your analysis and recommendation by a strong rationale and data.

Briefly introduce the Company you work for and its products/services

Perform an analysis of the business environment of the company (PESTEL). Identify the element with the biggest impact on company growth. Explain.

Discuss how can Marketing support the business growth of the company. Translate the identified Marketing support to SMART Marketing goals

Who will be your target market and your value proposition to achieve the above goals?

What are the product, service, brand, price, incentives, communication, and distribution tactics that you will put in place that will deliver the above marketing goals?

Reference no: EM133343794

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