Discuss the importance of maintaining consistent branding

Reference no: EM133499800

Case Scenario

You are the brand manager for a large brand, Truly Foods. Your company has just acquired a smaller food brand called Smart Foods. Your boss told you that a new strategy needs to be created for the Smart Foods brand line, since there's already a brand awareness presence and a loyal consumer base. Truly Foods wants to continue to keep the Smart Foods brand strategy separate.

INSTRUCTIONS

Question 1: Write a 2-page memo with section headers to your boss that does the following:

Question 2: DESCRIBE THE NEW BRANDING STRATEGY FOR THE SMART FOODS.
Justify the importance of using your selected branding strategy.

Question 3: Give 2 advantages and 2 disadvantages of using the selected strategy.

Discuss the importance of maintaining consistent branding strategies for Smart Foods.
Discuss how this new branding strategy meets the marketing goals for Truly Foods.

Reference no: EM133499800

Questions Cloud

Developing a behaviour support plan : Describe the six step process of developing a behaviour support plan. Your response should address each of the following points:

How the universal theme from your map appears in texts : Using the theme map above, write a five-sentence paragraph about how the universal theme from your map appears in these texts.

What grounds, if any did the employer have to dismiss brian : What grounds, if any, did the employer have to dismiss Abner from work? In your opinion, would the employer's defence based on these grounds be successful

What do you think this paragraph is saying : Finally, happiness can be seen as simply a mental perspective; however, that does not mean. In one sentence, what do you think this paragraph is saying?

Discuss the importance of maintaining consistent branding : Discuss the importance of maintaining consistent branding strategies for Smart Foods. Discuss how this new branding strategy meets the marketing goals for

How could your organisation improve upon current practises : How could your organisation improve upon current practises to better address social and cultural issues and enhance outcomes for clients, groups or communities

Identify potential areas for change in literacy intervention : Identify potential areas for change or improvement in the literacy intervention and remediation activities based on the student response and outcomes.

What would you recommend the company management to change : What opportunities will it have? If you were an outside consultant, what would you recommend the company's management to change or explore additionally?

How does your organisation review the effectiveness : How does your organisation review the effectiveness or work undertaken and/or services provided to clients, in relation to identified social and cultural factor

User Account

All Pages